These are VCF-02-100W. They seem to be exactly the same white filters as the ones shown in their picture (VCF-02-100WK) but without box and in a different plastic cover. They are sold by Hario Europe. It would be better that the shop explains this in description and show the correct picture but otherwise I have no problem since it is the same top quality product.I prefer the white filters than the brown because the later (unbleached) have a definite paper smell especially when they get wet. Also I find the taste of the coffee cleaner and more balanced using those white filters.